TypesThe print media has little significance in shaping public reaction topolitical events in this age of CNN and news ON-LINE. This is because of theaudience, work, and time involved in each. That is, the number of people thateach reaches, the amount of work involved to get the scoop, and the amount oftime it takes each to broadcast the news.The first reason, the amount of people that the news reaches, isprobably the biggest factor.

Television is watched by most of the populationwhereas, the amount of people that receive a newspaper, or other source ofobtaining news information, such as NEWSWEEK, is considerably less. Also,television offers a variety of channels and programs, which means a morecomplete story, as opposed to a newspaper which might only offer one view.Another reason that television is preferred to print is because of theamount of work involved. The newspaper, or a magazine, is something that youhave to go out and get, or even worse, wait for. News is not readily available,and waiting can be unpleasant if you are anxious for the inside scoop.Television, on the other hand, is available on a daily basis, and it can beturned on at any.

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Satellite owners have an even greater advantage, they can findglobal news and have a greater number of choices such as which news program towatch. Also, if a person is illiterate or a poor reader, it is quite obviousthat they will choose television over a newspaper. Television is a much easieralternative than obtaining news through print.A third and very important reason that print is the less effectivemethod of obtaining information is time. It takes much longer than watchingtelevision or listening to the radio. For example, if a person works a lot andspends his other time taking care of a family and driving to and from work, thenthat person is going to choose the radio over the newspaper. Also, the radio isfree, whereas a newspaper costs money.

The print media is less effective because of these reasons. Ifnewspapers wanted to be more effective than they would have to lower the amountof time and effort involved in reading the paper, and they would have to reach agreater audience. If they were to do this then they would probably be much moreeffective. But until they do this, the print media will never be as effective astelevision or the radio. Category: History

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