10332 HARLEY DAVIDSON.

Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p.

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34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p.

17f. 9b. 10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors.

Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 25p.

69f. 43b. 10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies.

The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b. 08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke.

The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.05843.

MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p.

6f. 3b10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery.

8p. 34f. 13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p.

17f. 9b. 10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.

S. flag carrier among business fliers. 25p.

69f. 43b. 10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc.

Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b. 08461.

MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f.

21b.05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f.

3b10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f. 13b.

10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p. 17f.

9b. 10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors.

Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers.

25p. 69f. 43b. 10243 THE GAP, INC.: MARKETING PROFILE.

This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f.

27b. 08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke.

The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f.

21b.05843. MARKETING THE FORD MUSTANG.

Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3bBibliography:10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities.

Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f.

13b. 10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements.

Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b. 10245 AMERICAN AIRLINES — GLOBAL MARKETING.

A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.

S. flag carrier among business fliers. 25p. 69f. 43b. 10243 THE GAP, INC.: MARKETING PROFILE.

This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p.

40f. 27b. 08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke.

The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.05843. MARKETING THE FORD MUSTANG.

Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f.

3b

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